597 Million the estimated number of active social networking users in China. The volume of social sharing in China went up by 60% in 2012.
Top 10 Social networking sites in China: Qzone, Tencent Weibo, Sina Weibo, Wechat, Pengyou, 51.com, Renren, Douban, Kaixin001, Jiayuan. In China, 91% of the online population has an account on a social media site, as compared to 67% in the USA. 88% of Chinese social media users are active on at least one social network.
An average online user in China at least 46 minutes on social networking sites every day. Only 38% of Chinese netizens reveal their real names on social networking sites. On average, each of China’s social media user follows at least 8 brands. 43% of Chinese netizens are interested in products shared by friends on social networking sites. 38% of Chinese netizens take shopping decisions based on recommendations on their social networks. (from Go-Globe.com)
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